Why Brands Need to Know That Micro Influencers Are the Best Marketing Strategy

As I've been submerged in the blogging industry / the Instagram influencers space for almost 2 years already, I have acquired great knowledge about the recent marketing strategies and business notions in general. Knowing that my educational background in health sciences is at the other side of the spectrum, I found a deep interest in…

How I Manage Being a Full Time Undergrad and a Dedicated Fashion Blogger

Let's be real here. As I'm constantly juggling between everyday classes and never ending study sessions that comes with the student life along with the consistent content creating and the regular social media presence which are absolutely necessary to any fashion blogging careers, it can be quite hard to manage it all and still make…

How to Create the Perfect Workspace

I have to say, when it comes to my workspace, I take it quite seriously to create the perfect environment that sets just the right mood for me to be productive and focused whether I’m working on new creative content or studying for my upcoming midterms. When my working area is well harmonized, it automatically…

How To Make 2018 the Best Year Ever

The arrival of the new year can trigger all sorts of emotions; sadness, happiness, excitement. Personally, I find myself in this confusing state where I’m sadden by the year that just flew by and yet excited for the next one to come. I’m not sure if it’s because of all the holiday food that I…

What I Wore: Launch Event

Last week was the Balbea launch event for their new Fall/Winter collection and I had the chance to attend as new ambassador of the brand. Previously known as Mode-ste, Balbea is a design house for women’s fashion based  here in Montreal. The name stands for balance & beauty which is portrayed in the minimalist and modern garments. Balbea strives…

5 Signs You Are NOT a Morning Person & 5 Reasons Why

I wish I was the kind of person who could easily wake up at 5 a.m. ready to go about my day fully energized and motivated. But as much as I would like to claim to be apart of this special clan of the human species, so called the early birds, the signs are too…

5 Lessons I Learned from the Past

1. Never doubt yourself. We all do it. It's human. But the last couple of years, as I reached uni and decided to start my own little life projects (blog, work, etc.), I learned that trusting myself and believing in what I have to offer to the world is absolutely essential. We think we are always…